Ohio State relaunches sports website with video, multimedia features

New look, enhanced video presence and multimedia features offer more to fans
Posted Thursday, September 10, 2009 - 2:42pm

As Ohio State fans gear up for the season, buzz surrounding the school's athletics is fueled by the relaunch and new look of OhioStateBuckeyes.com, the official website for The Ohio State University Department of Athletics.

Working with its Digital Media Partner NeuLion (TSX: NLN), the official website relaunch brings video to the forefront with a modernized appearance and new design elements. The improved site offers fans many new onlineexperiences through an easily accessible homepage video player, simplified navigation and increased access to multimedia features for all 36 varsity sports. The new Buckeye destination is very video and photo centric.

The site's homepage showcases large format photos and great visual elements capturing the history of The Ohio State University. Fans have easy to find access to updated scores and schedules, a live score-ticker, links to live web-streamed event broadcasts on Buckeye Vision and high quality video profiles of student athletes.

"We are excited about the new look and feel of www.OhioStateBuckeyes.com.

We believe we have been able to achieve a serviceable balance that meets the needs of our student-athletes, staff, alumni, recruits and most importantly our fans. The Official Athletic Website of The Ohio State University is your one stop for all of your Ohio State Athletic needs," said Jeff Brown, Web Communications Specialist for The Ohio State University.

Building the brand experience, visitors have the opportunity to purchase event tickets and shop multiple areas for classic memorabilia, photos, bid on exclusive fan experiences and shop for the latest Buckeye gear.

Fan-friendly elements such as Game Day Central introduce new live streamed and on-demand features including postgame press conferences and game highlights. The site offers increased fan interaction with polls and links to Ohio State's official Facebook page and Twitter. Coming soon from NeuLion is the Buck-i App for download to Ohio State fans with i-Phones!

"Creating the next generation online fan experience is a high priority for us. There is a real effort to bring an interactive and high quality video presence to the college fan base," said Chris Wagner, Executive Vice President and Co-Founder of NeuLion.

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